Getting Business for Your Bank: How to Get Involved at the Board Level

At KeyWorth Bank in Johns Creek, Georgia, serving on the board means bringing business to the bank. Directors are expected to make referrals to the bank’s officers and lending team. That’s just part of the job. It’s not unusual for small community banks to ask their directors to take on a business development role. But KeyWorth steps it up a notch. Board members are divided into teams where they compete for points based on the amount of business each team member brings to the bank. Only new deposit accounts or closed loans count, not referrals. At the end of the...