Eric Jones
President & CEO

Being a community banker requires constantly balancing risk, compliance, customer expectations and staff constraints, all under tight resources. The job isn’t to chase technology — it’s to stay secure, efficient and responsive without adding complexity. That’s where too many partners miss the mark.

One-size-fits-all platforms may look flexible in a demo, but in practice they force your team to adapt to the system or go through a costly customization process. The result: integration friction, vendor sprawl and operational drag pulled away from customers and into maintenance and manual fixes.

Standardization isn’t the problem, but the wrong kind is. Generalist platforms standardize around scale across industries, so your institution bends to fit the product. The right kind standardizes around banking itself, with one security and compliance baseline built for every institution’s needs, so it works for you, not against you.

And the wrong kind of standardization is not just inefficient. It’s risky.

Cybersecurity has been the top concern for community banks for five straight years, with 94% of bankers calling it a “very” or “extremely” important risk. Technology implementation and cost aren’t far behind at 81%.

When systems are disconnected, those pressures compound. When technology is purpose-built for banking and designed to work together, they become manageable.

The real question isn’t whether you need better tools. It’s whether your technology partner reduces complexity or adds to it.

1) Purpose-Built for Banking Versus Adapted for It
Generalist vendors design for scale across industries. Community banking is just one vertical. That means solutions are often retrofitted, not purpose-built. And retrofits create friction.

You see it immediately. Data doesn’t move cleanly between systems, workflows require manual steps and compliance reporting depends on spreadsheets or patchwork fixes. The system works, but only with constant effort.

Purpose-built solutions look different. They are designed around banking from day one. Core systems, managed IT, customer relationship management and advisory tools are aligned, not stitched together after the fact. Data flows naturally. Compliance is embedded. Updates don’t break downstream processes.

The test is simple: Does this solution reduce complexity or push it onto my staff? If it’s the latter, it’s not purpose-built. It’s just packaged differently.

2) Look for Strategy and Direction, Not Just Curated References
Every vendor has references. That’s not the issue. The issue is references only tell you where a partner has been, not where they, or your institution, are headed.

Ask about strategy instead. What is the partner investing in, and does their road map match the direction your institution needs to grow in? That reveals more than a handpicked success story.

The Federal Reserve, Federal Deposit Insurance Corp. and the Office of the Comptroller of the Currency jointly recommend evaluating client feedback and past performance when assessing third parties. That diligence should extend forward: Is the partner’s direction built for banking’s future, not just its present?

A true partner can articulate where the industry is going and where they’re taking you, not just a story about where they’ve been.

3) Follow the Partner’s Origin and Think About Where It’s Going
A partner’s history tells you how they think. Growth through acquisition isn’t the issue; many strong partners are built that way. What matters is why it happened, and whether the pieces came together with intent, or were simply bolted on for scale.

That distinction matters more than the path itself. Purpose-built organizations, whether built from day one or assembled deliberately, prioritize coherence — everything works together around community banking. You feel that over time, in how quickly they respond to regulatory change and how much operational lift your team carries.

And the stakes are rising. Compliance and regulatory risk are now top barriers to operational improvement, and roughly one in four community bank leaders report difficulty attracting compliance and tech talent. That means your partner isn’t just a provider. They’re an extension of your operational capacity. If they don’t understand your constraints, they won’t build for your reality.

Community bankers are optimistic about what’s ahead, but optimism alone doesn’t solve operational pressure. Discipline does. The goal isn’t more tools. It’s fewer, better solutions that are purpose-built for the work you do and the outcomes you’re responsible for.

When you choose the right partner, you get less risk, less complexity and more time for what matters: serving your customers and community. That’s the standard worth holding.

WRITTEN BY

Eric Jones

President & CEO

Eric Jones is President & CEO of Navanta™. He joined the company in March 2020 as Vice President of Strategy and Planning and has played a key role in shaping Navanta into a trusted technology and services partner for community financial institutions nationwide.

Prior to joining Navanta, Eric founded Crescent Consulting, LLC, where he provided results-focused advice to financial technology companies on strategy, product management, and partner ecosystems. From 2014 to 2019, Eric served as SVP of Product Management for Fiserv’s $1.4B Bank Solutions division. He led a team responsible for more than 500 products and services supporting 2,200 U.S. banks.