Why Omni-Channel Banking Is Imperative
Customers should be able to work with their bank on their own terms, moving between a brick-and-mortar branch and digital channels with ease. Therefore, bank leaders should prioritize a strong omni-channel experience, says Heang Chan, CEO of Prelim. With the use of application programming interfaces, an experienced vendor can help a bank connect its back-end systems and provide a better customer experience on the front end.
Topics discussed include:
- What Omnichannel Banking Means
- The ROI on Customer Experience
- Why APIs Matter
WRITTEN BY
Heang Chan
CEO & CO-Founder
Heang Chan is CEO and Co-founder of Prelim, a Silicon Valley technology company transforming how financial institutions onboard accounts. Drawing from over two decades of experience at Goldman Sachs, Bank of America, and Wells Fargo, Heang is passionate about making banking more accessible and customer-centric through technology and design.
Heang attended U.C. Berkeley for his undergraduate studies and Stanford University for his MBA.