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Banks like USAA find that “gamification” can create loyal customers and happy employees.
The banking industry could improve its reputation with a few customer-friendly changes.
Many banks are engaging in activities that don’t create loyal customers. Joe Bartolotta of Eastern Bank explains which behaviors your bank should avoid, and actions that generate loyalty.
Sutherland Global Services’ Niket Patankar describes ways to make sure your bank is entirely focused on customers.
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